Education: our blog about the ad industry
A plain-language look behind the curtain of advertising, data, and how all sorts of ad types operate — built for people to understand, not marketing jargon.
Nov 10, 2026
How to measure marketing properly: a plain-language framework
Dashboards everywhere, still no answer to 'is this working?' A plain-language marketing measurement framework: which metrics matter and how to connect them.
Nov 3, 2026
Why your marketing data keeps getting worse (and it's not your fault)
More unattributed sales, platforms drifting apart, performance falling while sales hold. How iOS privacy and cookie loss degraded your data, and what to do.
Oct 28, 2026
Incrementality: the one marketing question your dashboards can't answer
Dashboards show what happened. Incrementality asks what happened because of your marketing: what it means, how it differs from ROAS, and how it's measured.
Oct 23, 2026
How to calculate ROAS — and why the number can still lie to you
ROAS is ad revenue divided by ad spend. The math is honest; the inputs usually aren't. How to calculate it, what a good ROAS is, and how not to get fooled.
Oct 18, 2026
Why none of your marketing tools report the same revenue
Shopify says $50K, Google Analytics $44K, and your ad platforms claim more than you sold. Why every tool reports different revenue, and which to trust.
Oct 16, 2026
How ads follow you around the internet (explained by people who run them)
You looked at a pair of shoes once, and now they follow you everywhere. Retargeting, cookies and cross-site tracking explained plainly by people who run ads, without the spooky mythology.
Oct 16, 2026
Is your phone actually listening to you? (An honest answer from ad people)
You talk about something and an ad for it appears the next day. Ad people give the straight answer on whether your phone is listening, what companies actually collect, and what they genuinely don't know.
Sep 14, 2026
Engagement metrics that actually mean something (and the ones that fool you)
Time on page, scroll depth, clicks — they fill dashboards and mostly measure activity, not interest. How to tell an engagement signal that predicts a sale from one that just looks busy.